Gues We Were All Wrong

[Sid Schweiger]

>>According to Mercury radio Research's sister company 'hear2.0' 74% of
all terrestrial radio listeners are satisfied with what they hear.  Thus
destroying the myth we've been perpetuating that listeners are turning
away fromradio in droves.

This level of satisfaction is fairly consistent across all formats, age
groups and genders.  Teens, even.  The only format below 70% was
Classical at 68%.<<

They asked "terrestrial radio listeners," thus implying that they
DIDN'T ask satellite radio listeners, Internet radio listeners, or those
who have abandoned radio altogether.

There's an old saying in Hollywood:  It's pointless to make the shows
better after the public has stopped coming to see them.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com