Study: Terrestrial Radio Still Wins In New Music Discovery

[rogerkirk]

A study conducted in June (2500 persons 12-54 sampled) shows that 45% of those surveyed mention Terrestrial Radio as their preferred place to discover new music.  Peer-to-peer was 20%, Internet radio 13% and satellite radio mentioned only 1% of the time.  Even among teens, terrestrial won out at 38%.

Full article may be found at:

http://www.billboardradiomonitor.com/radiomonitor/news/business/ratings_research/article_display.jsp?vnu_content_id=1002878261