Study: Terrestrial Radio Still Wins In New Music Discovery
Tue Jul 25 16:26:51 EDT 2006
A study conducted in June (2500 persons 12-54 sampled) shows that 45% of those surveyed mention Terrestrial Radio as their preferred place to discover new music. Peer-to-peer was 20%, Internet radio 13% and satellite radio mentioned only 1% of the time. Even among teens, terrestrial won out at 38%.
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