Two more markets I overlooked in the UPN/WB merger...

[Rob Trovato]

--- Doug Drown <revdoug1@verizon.net> wrote:

> I wonder whether CBS will sell off some of its
> former UPN "O & O"s, such as
> WSBK.  Why would CBS want to own indies?

To counterprogram?

Draw viewers from the competitors?

Sell more spots in a market?

Kinda like the days of owning an AM/FM.....you have
twice as much spot inventory to sell....running 2
stations....while consolidating costs....under 1 roof.

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