Boston No Longer In Top Ten

[Bill O'Neill]

R Trovato wrote:
> However, I hear that the big four owners in Boston are seeking some kind of
> "patch", in an attempt to keep Boston within the top 10 radio markets.  (It
> was a few years ago that Arbitron added some zip codes noth of Worcester to
> keep Boston in the Top 10. )
>
>   
Sounds like the Worcester/Merrimack Valley patches have lost their 
medicinal benefit.  What next, Providence? Portland? Manchester? 
<kidding> Even adding Worcester was a stretch. Advantage Boston when you 
consider what market penetration an XLO or SRS can muster out in East 
Boston, contrasted with what XKS or MJX can muster in Worcester. 

Boston's drop is far less due to Boston being Boston than it is other 
cities' population explosions due to migration to the South and West to 
more amicable economic climes.

It is hard to feel bad about any of this when you consider the fact that 
those very same "big four" are also the same "big four" in the rest of 
the top 10, all programming them identically without any regional 
consideration. Can you say "Burn another disc with format x, we just 
bought ourselves another 'Frank?"

Bill [don't call me Frank] O'Neill