Boston No Longer In Top Ten

[R Trovato]

> Laurence Glavin wrote:
>
> > It has been brought to my attention by a visitor to radio-info.com's
> > Boston Board that Boston has ALREADY dropped to 11th place.  R&R's
> > ratings module doesn't show which market is now number 10...Dallas...
> > Houston...Atlanta?
> >
>>
> From: "Bill O'Neill"
>
> What are the rate card implications?


I don't see stations altering their rate cards too quickly.

I think the change will be slow coming as the amount of ad revenue coming
into the Boston market starts to be cut back.

What will this mean to the supply/demand situation and untimately the
rates....will take time to work it's way to the rate card.

However, I hear that the big four owners in Boston are seeking some kind of
"patch", in an attempt to keep Boston within the top 10 radio markets.  (It
was a few years ago that Arbitron added some zip codes noth of Worcester to
keep Boston in the Top 10. )