thoughts on newest 12 + ratings?

[Roger Kolakowski]

And this demographic is one of the "richest" with the most disposable income
and the "free-est attitudes" (remember the 60's?) when it comes toward self
gratification, that has ever existed.

Truthfully, the 60's are still "fuzzy" to me...

Roger
WA1KAT

----- Original Message ----- 
From: "Donna Halper" <dlh@donnahalper.com>
To: "Roger Kolakowski" <rogerkola@aol.com>; "Stephanie Weil"
<stephanie@gordsven.com>
Cc: <boston-radio-interest@rolinin.bostonradio.org>
Sent: Saturday, January 14, 2006 6:01 PM
Subject: Re: thoughts on newest 12 + ratings?


> Roger Kolakowski wrote:
> >If Arbitron can't get 18-35 year old males to participate in their
ratings
> >in quantifiable numbers, why not just make them 35+? Seems like there's
some
> >"extrapolating" going on here, especially at the "low end."
>
> I still cannot understand, given that so many baby boomers are now turning
> 60 and still love music, why would Arbitron (and the ad agencies) not give
> a rat's patootie about the 55+ demo?  Okay fine, in the 'good old days',
> being over 50 meant you were on your way to the rocking chair or about to
> die.  But these days, people live much longer, work much longer, and
remain
> active much longer.  So why are 55+ ratings still considered irrelevant?
>
>