bye bye Boston's progressive talk
Fri Dec 15 14:10:21 EST 2006
>----- Original Message -----
>From: "Donna Halper"
>To: "Bob Nelson" , "Dan Strassberg" , firstname.lastname@example.org
>Subject: Re: bye bye Boston's progressive talk
>Date: Fri, 15 Dec 2006 13:01:57 -0500
>Umm, over 500 people showed up for a rally in Madison WI-- they had
>to turn people away. Many many advertisers showed up, telling the
>local newspaper that it was a myth that progressive talk didn't
>work-- these advertisers said that the station (92.1 the Mic) got
>great results for them. In certain dayparts, the station was also
>in the top 3. Yet Clear Channel pulled the plug on it anyway. As
>for sponsors in other cities, there has been a widely publicised
>boycott list of corporations that refuse to air their commecials on
>progressive talk stations. And alas, in Boston there was not a lot
>of energy put into making the format work-- no full-time staff, and
>one sales guy; and with signal problems and no budget for local
>hosts, the station was treated like a poor stepchild. The guy
>doing the assistant PD job tried really hard but he got minimal
>support from anyone, based on what I've seen. Whether one is a
>rightie or a leftie, most listeners still appreciate good local
>radio and local input to go along with the national hosts. The
>Boston station seldom had that local presence, and that's a shame.
Nobody's mentioned the Arbitrends at all so far, and in the latest ones
for Boston WXKS-AM/WKOX got the lowest number for the format so far.
Maybe the changes in the morning drive time segment, the removal of
the great Rachel Maddow while the stations could actually be received
(except for solar activity like last night!) had something to do
with it. Radio stations normally need decent numbers during that
daypart to do well at other times.
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