WXKS-AM/WKOX-AM Ask For Votes On Programming

SteveOrdinetz hykker@grolen.com
Thu Dec 7 07:26:00 EST 2006

markwa1ion@aol.com wrote:

>My attitude is that WXKS-1430 should either pick up
>(1) a good upbeat standards / big-band / hot jazz / Broadway format 
>(something like '80s-era WNEW-1130 NYC Jazzbeaux Collins Blue Grotto 
>- Milkman's Matinee; or like Bill Marlowe's old local gigs)
>(2) an oldies format that de-emphasizes disco and turns up the flame 
>for 1954-1964 R&B / doo-wop / rockabilly instead.  In other words, 
>the "anti-WODS".  For a canned format, the True Oldies package 
>abandoned by WCRN-830 a year or so back would suffice.  Not perfect 
>but passable compared to the "oldies" farce that is 103.3.

Ain't gonna happen.  The early-2000s "real" oldies fad was pretty 
much CC's idea and how many of those stations are left?
The fact is...neither of the above-mentioned formats attract enough 
listeners and/or advertisers to make them worth the effort.  WODS's 
evolution is what saved the station from irrelevance like so many 
other oldies stations.  If they were still playing Rick Nelson & the 
Big Bopper they wouldn't be where they are today.

Like it or not, Hispanics are the fastest-growing minority group in 
the country and there isn't much programming targeted toward them in the area.

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