Channel 5 logo

John Francini
Mon Aug 28 11:55:43 EDT 2006

At 21:25 -0400 8/25/06, Doug Drown wrote:
>Question out of curiosity: Is WCVB-TV's "arrow-within-a-five" logo a
>registered trademark?  I think it's been used by the station ever since it
>went on the air in 1972, and I know of no other station anywhere that uses
>it.  Does anyone know who designed it?  It's unique and clever.

I was 12 years old when WHDH became WCVB, under original ownership 
group Boston Broadcasters, Inc. I'd heard about the ownership battle, 
but to my still-a-kid mind, I didn't see what the point was.

Anyway, I was surprised and impressed with the logo, which was 
present from the very first day.  It was quite unique.  Interesting 
to hear that it's still unique -- you'd have thought someone would 
have used it elsewhere in the country by now.

So what will happen when all those nice low-digit channel numbers 
become unavailable when analog broadcasting goes away?  20 just 
doesn't have the same 'ring' to it as 5 does...

John Francini,

"The journey is more important than the destination-that's part of 
life. If you only live for getting to the end, you're almost always 
disappointed."     -Donald Knuth

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