Globe: The River goes against the tide
Mark Laurence
mlaurence@mindspring.com
Thu May 19 16:17:11 EDT 2005
On May 19, 2005, at 2:59 PM, Bob Nelson wrote:
> http://www.boston.com/ae/tv/articles/2005/05/19/
> the_river_goes_against_tide/
>
> excerpt:
> "Why music DJs are disappearing isn't a mystery. ''It's the almighty
> dollar," notes Lucas, pointing to the increasing tendency of stations
> to use automated or centralized ''voice tracking" instead of live,
> local DJs.
Also worth quoting from the same article, Nashville consultant Robert
Unmacht:
"''No one has been able to tell me of one all-music, no-air-talent
station that is leading in the ratings that was able to stay
talent-less for long,' says Unmacht. 'They change their minds . . .
after the novelty wears off.'"
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