Recommended Reading

[Laurence Glavin]

>----- Original Message -----
From: "Laurence Glavin" <lglavin@lycos.com>
To: "Donna Halper" <dlh@donnahalper.com>, "Daniel Billings" <billings@suscom-maine.net>, boston-radio-interest@rolinin.BostonRadio.org
Subject: Re: Recommended Reading
Date: Sat, 19 Mar 2005 14:18:43 -0500

> 
> > ----- Original Message -----
> > From: "Donna Halper" <dlh@donnahalper.com>
> > To: "Daniel Billings" <billings@suscom-maine.net>, 
> > boston-radio-interest@rolinin.BostonRadio.org
> > Subject: Re: Recommended Reading
> > Date: Sat, 19 Mar 2005 12:42:05 -0500
> >
> > If you ever read that old classic of marketing, "Positioning:  
> > The Battle for your Mind" by Ries and Trout, it stresses the 
> > importance of being first to own a particular niche.  Rightly or 
> > wrongly, Air America feels there is a market for "progressive 
> > talk" and positioned itself to own that niche.  Interestingly, 
> > each of its hosts has varying views, based on what I've heard, 
> > and ther are many degrees of liberalism. Some AA hosts even 
> > disagree with each other on certain issues, which is a good 
> > thing.  It's boring when a host (either right wing or left wing) 
> > is just so predictable that you already know what they are going 
> > to say.  Also, many AA stations carry some Democracy Radio (Jones 
> > syndicates it) hosts-- Ed Schultz comes to mind, and he is a 
> > centrist on many issues and a moderate on others, but still 
> > identifies as a "leftie".
> 
> With regard to the "Host" article's dismissal of Air America, it
> is only one short sidebar on page 68 in the print version.  He
> says Air America may not last because "progressives" aren't
> disaffected enough.  But he overlooks the importance of the
> entertainment factor, and I know Billo in VT disagrees, but I
> think that Stephanie Miller and Al Franken are at least as
> entertaining as anyone on the right.  As a somewhat public
> service, I have registered with the Atlantic's website so anyone
> who wishes to do so can read this article and the opinion piece
> on Air America.  As previously noted, go to
> 
> http://www.the atlantic.com
> 
> Then use the log-in of 'bostonradio' and password of 'bostonradio'.
>
Ooops...make that:

http://www.theatlantic.com

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