Fri Jan 14 13:49:59 EST 2005
I remember hearing WGAW listed for $150,000. I bought it site unseen. We
established our Nashua station WMVU as the main studio. It was absolutely
derelict. New transmitter, new computer, everything but the sat dish and
the tower, totally overgrown, roof leaked, toilet and water pipes had
burst. But, we fixed it up and put on some political talk radio. WGAW had
made some real money, before FM, but when I got it, it had been a disaster
for years. Shelves and shelves of oldies from the 50's, all worn out. And,
a very rural population, lots of forests, lots of cows. Not a lot of
listeners. Small AM stations are tough to get into the black. What happens
is that maintenance and upgrades are delayed, ads start to shrink, finally
the bank account is empty.
It needed a single, driven general manager who could do a great morning
shift on local issues and news, and then spend 10 AM to 8 PM chasing local
advertising. I hope the new owners make a better go of it than I did. Best
of luck to them.
Keating Willcox ~/~
WNSH AM 1570 Beverly
'playing the best music ever recorded'
978-921-1570 FAX 978-468-1954
376 Hale Street, Beverly, MA 01915
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