Air America's night signal
Tue Jan 4 15:35:50 EST 2005
Dan Strassberg wrote:
>Instead of having to share the right-wing-talk market with as
>many as three competitors, the progressive-talk strategy puts CCU in total
>control of a potentially almost equally large market.
I don't think it's dollars-to-donuts when comparing a conservative
listener pool to a progressive one. Liberals tend to skew younger with
a demo that is supported by a full-range of media (music, entertainment,
Internet, XM, MP3). If you buy the notion that conservatives lean
older, then, by virtue of that age-demo, there is a greater likelihood
that conservative talk (AM or FM) would be considered time well-spent.
There are indications that, like country listeners who are considered
more conservative and very loyal, conservative talk has a strong brand
loyalty. While larger markets should be a good fit for progressive
talk, they would need to be ready to share that demo with non-talk options.
Happy Gnu Year
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