Stations named after highways
Tue Jan 4 11:26:52 EST 2005

Reading all this talk about naming stations after highways, I just realized that I may have been a contributor to this concept. FORTY years ago when I was doing the "Afternoon A-Go-Go" show on UMass' WMUA in Amherst (91.1 FM), in my attempt to emulate the great Top 40 stations of the day (e.g. WDRC, Hartford), I used to call our station "RADIO 91". I even made jingles using that term. I won't get into the horrified looks on the "higher-ups'" faces as I was turning what was, up to then, an FM, college "educational" station, into a "Pseudo-Top 40, Personality-Type" station. 
Reading this thread, I realized that "Radio 91" COULD have referred to nearby Interstate 91! Thus, am I the EARLIEST one to do this "highway naming"?
Did I invent the concept without even knowing it? I guess I FINALLY made my mark in radio history! :-)
WHOOPS! My wife just asked me if Route 91 (or the whole Interstate highway system) even existed back then!
Never mind.
-Sonny Daye

= = = Original message = = =

While it wasn't named after a road, WILI-FM/Willimantic, CT has used 
the "I-98" moniker for almost 20 years.  For most of their history, the 
CHR station used the red and blue interstate-style sign with the 
moniker in the center as their logo.  They've used a different logo 
over last few years however....

--Dave Tomm
"Mike Thomas

On Jan 2, 2005, at 9:01 PM, Paul Anderson wrote:

> On Jan 2, 2005, at 1:17 PM, Eli Polonsky wrote:
>> This and the recent flip in Worcester of 100.1 to "The Pike" is 
>> making me wonder if it's now becoming a trend for "Classic Hits" 
>> stations to image themselves for nearby highways...
> WRKI Brookfield CT has called themselves "I-95" for about 25 years 
> now.  They're not classic hits, but one of the first I ever heard of 
> to name themselves after a road.

From: "Rod O'Connor" <>
>To: "Eli Polonsky" <>
>Subject: Re: Format flips
>Date: Sun, 02 Jan 2005 22:02:48 GMT

> "I-95" has been advertising in local newspapers for the past couple 
> of weeks  as "Bangor's Home for Classic Hits". The ad features  an 
> Interstate 95 highway shield logo.
There's also 93.3 WNHI "I-93" up in Belmont, NH which targets Laconia
and Concord. Of course they're right along Interstate 93, and they also
seem to have the "I" mean Imus. They're a classic rock station, and I
believe they've been around for about 10 years.


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