Format flips

[Paul Anderson]

On Jan 2, 2005, at 1:17 PM, Eli Polonsky wrote:

> This and the recent flip in Worcester of 100.1 to "The Pike" is making 
> me wonder if it's now becoming a trend for "Classic Hits" stations to 
> image themselves for nearby highways...

WRKI Brookfield CT has called themselves "I-95" for about 25 years now. 
  They're not classic hits, but one of the first I ever heard of to name 
themselves after a road.

Paul