Wall Street Week/Fortune

[Damon Cassell]

On Sat, 12 Feb 2005 19:15:09 -0500, Daniel Billings
<billings@suscom-maine.net> wrote:

> OK.  Let's stick with the big numbers.
>
> There are lots of examples of stations that changed formats and increased
> their ratinsg by 70%.  In Portland, 107.5 went from country to class rock
> and its ratings more than doubled.

Let's stick with the trend. Format changes aside, can a radio station
double it's ratings, year after year, like satellite has? Because
that's what is happening with satellite, and there's nothing to
indicate it will stop any time soon. These people aren't joining up
because they want to kiss off $10 a month on a grand experiment. These
people are joining because it's a seriously competitive alternative to
radio. It's not going to stop, and the exodus is going to hurt radio
in a big way in a much quicker timeframe than 5-10 years, as you said
originally. This thing is knocking on the door right now.

Damon