looking at lastest 12 + ratings

[Donna Halper]

>and it was said--
>
>I wonder if WXKS even has a separate sales staff.  If you were a sales 
>rep, where would you concentrate your efforts...Kiss 108 where the rates 
>are hundreds of dollars a minute or the AMs where they might be $25?

And let's not forget that WXKS has a horrible signal that barely reaches 
Boston and can't be heard at night on the south shore at all.  As far as I 
know, the sales staff is part of the FM staff, and I don't get the sense 
that they are trying very hard at this point.  But again, let's also keep 
in mind that in other cities, the format is doing well and is actually sold 
out in a few markets.  Go figure.