102.5 to Spanish? Nahhh.....

[bradfordwood@comcast.net]

Despite all the possibilities and rumors, the chances of a 100-million dollar FM'er going Spanish is probably one of the more far-fetched format ideas to come down the pike.  Why?  Mass market.  While it may appear that the Hispanic audience may be large - it is no where near the "critical mass" that would allow for an investment in an all-Spanish FM format in Boston, as compare to New York or even in the South.  The numbers ($$$ and population) just don't (and won't) add up.  In order for an FM spanish format to be successful, ad rates would have to be through the roof to help offset the cost of a 100-million dollar purchase.

Brad Wood

 -------------- Original message ----------------------
From: Garrett Wollman <wollman@csail.mit.edu>
> <<On Fri, 16 Dec 2005 00:05:55 -0500, "A. Joseph Ross" <joe@attorneyross.com> 
> said:
> 
> > Wow!  A message I sent on 28 October just finally reached the list.
> > I don't know why, but this sort of thing seems to be happening a lot
> > in the past couple of months.
> 
> Given how much Woody was offering, and given the necessity of spinning
> 99.5, it's conceivable that he could end up with that signal.  (There
> are also any number of other operators who might want it, including
> practically everyone else in the market.  It could also go to someone
> like Univision or one of the other big Spanish-language operators,
> which would make sense geographically if nothing else.)
> 
> -GAWollman
>