No subject
Todd Glickman
radio88@radio88.net
Wed Aug 17 12:12:00 EDT 2005
>
>I never understood why they don't run "Local on the 8's" updates during
>Storm Stories.
>(It could even be an abbreviated version of "Local on the 8's".)
TWC does EXTENSIVE research. They've found that the Storm
Stories-type program brings in the audience they want -- prime
demographics -- even at the expense of those in local areas who
want/need to see the local forecast. It's all in the numbers, they
claim.
--
Todd Glickman
Associate Director, Office of Corporate Relations
Massachusetts Institute of Technology
77 Massachusetts Ave.
Cambridge, MA 02139
Certified Broadcast Meteorologist
WCBS Newsradio-880
New York City, NY
Email: radio88@radio88.net
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