No subject

Todd Glickman radio88@radio88.net
Wed Aug 17 12:12:00 EDT 2005


>
>I never understood why they don't run "Local on the 8's" updates during
>Storm Stories.
>(It could even be an abbreviated version of "Local on the 8's".)


TWC does EXTENSIVE research.  They've found that the Storm 
Stories-type program brings in the audience they want -- prime 
demographics -- even at the expense of those in local areas who 
want/need to see the local forecast.  It's all in the numbers, they 
claim.
-- 
Todd Glickman
Associate Director, Office of Corporate Relations
Massachusetts Institute of Technology
77 Massachusetts Ave.
Cambridge, MA 02139

Certified Broadcast Meteorologist
WCBS Newsradio-880
New York City, NY
Email:	radio88@radio88.net


More information about the Boston-Radio-Interest mailing list