Air America, et al..
Donna Halper
dlh@donnahalper.com
Tue Aug 2 12:07:09 EDT 2005
>Steve wrote--
>As far as AA programming appearing sold out in some markets...I wonder how
>many are actually sold or if they're just bonus spots (ie-buy a schedule
>on our 3 FMs and we'll throw in x number of spots on our AM at no
>charge). Syndicated programming of any type can be tough to sell.
I know the GM in Phoenix and he told me that these are genuine, real
commercials from people who just like the format; but another important
factor is that the station has been very quick to develop its own local
talent, sending them out all over the place. The station has a very strong
presence in the market, and is more than just syndicatioin or satellite
feed. I think that local identity has a lot to do with it.
More information about the Boston-Radio-Interest
mailing list