Star 93.7 becomes 93.7 Mike FM - the real reason
Sun Apr 17 19:35:53 EDT 2005
Roger is correct, of course. There is only one reason that any station
changes format. Poor ratings.
It's a simple formula: Great ratings=big revenue=nice facilities+impressive
marketing resources+good salaries=great people who stick around. Low
ratings=poor billing=not making budget=no marketing=personnel cuts=low
morale=watch out for the next hot format coming down the road.
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