Star 93.7 becomes 93.7 Mike FM - the real reason
Sun Apr 17 19:35:53 EDT 2005

Roger is correct, of course.  There is only one reason that any  station 
changes format.  Poor ratings.
It's a simple formula:  Great ratings=big revenue=nice  facilities+impressive 
marketing resources+good salaries=great people who stick  around.   Low 
ratings=poor billing=not making budget=no  marketing=personnel cuts=low 
morale=watch out for the next hot  format coming down the road.

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