Star 93.7 becomes 93.7 Mike FM - the real reason

[rogerkirk]

A boilerplate e-mail from Star93.7's Marketing Director reveals the
reason for the switch - poor ratings:

>Thank you so much for taking the time to write.  Please know 
>that we really value your opinion, and we appreciate your taking 
>the time to share it with us.   

>We loved Star 93.7 just as much as you did... and like you, we 
>will truly miss the talented group of on-air personalities who 
>gave their all to Star.   

>Star's listeners were loyal and passionate; unfortunately, there 
>just weren't enough of them to sustain the format.      

>We do hope you'll give Mike a chance.  We think you'll like what 
>you hear (and we promise you'll hear EVERYTHING).  We will always 
>welcome your comments.     

>Best, 

>Stacy Pollack 
>Director of Marketing 
>93.7 Mike FM