Entercom flips Star 93.7 to Mike

rogerkirk rogerkirk@mail.ttlc.net
Fri Apr 15 13:13:18 EDT 2005


Shawn Mamros wrote:

>Ironically, WBOS is now trying just the opposite tack.  Starting this
>week, their morning show (6am to 10am) is "all music" (and ads, of 
>course, along with prerecorded liners touting their all-music 
>mornings) and no jocks.  The remainder of the weekday, though, they 
>do have an announcer. Same playlist as before, or so it seems.

Wouldn't WBOS have been a much more likely candidate to try the
"Jack/Mike/Fred" format?  Or are they too inertia-laden to
move quickly?


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