Ratings question

[Sid Schweiger]

>>Didn't Willhight mostly specialize in smaller markets that Arbitron
didn't rate?<<

I believe that's the case, and they may also explain why they failed. 
Small market radio stations have historically learned to sell their
product without having ratings to fall back on.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WQSX - WRKO - WVEI
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com