Ratings question

Larry Weil kc1ih@mac.com
Sat Apr 2 11:16:49 EST 2005

At 1:36 AM -0500 4/2/05, Joseph Pappalardo wrote:
>  > If the ratings services call a listener, and the listener, without
>identifying call letters, says,
>  > "I'm listening to Air America," what does the ratings service record?
>So, to answer your question, an entry or response of "Air America" (without
>calls), would be attributed to WKOX/WXKS.

How would they determine if the person is listening on satellite or 
online rather than OTA?

Larry Weil
Lake Wobegone, NH

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