Two views on Prog. Talk

[Dan Strassberg]

But if you saw it on a Taxi Top in Coolidge Corner, the cab was most likely
a BROOKLINE cab, although it could have been a Boston cab. The likelihood of
a cab from Medford, Malden or Everett, where WXKS is audible at night
(albeit not so well in most of Medford) being seen in Coolidge Corner is
quite small. As is the likelihood of a MetroWest cab or even a cab from
Waltham, where WKOX is audible at night, being seen outside the commuities
in which the cab is licensed to pick up fares. Thus, the Taxi Tops are
advertising to people who can't hear the stations at the times they are most
likely to be able to listen. What sense does THAT make? If CCU is going to
use Taxi Tops to advertise progressive talk because they own the Taxi Tops,
do it on Boston cabs that operate in downtown Boston and don't even mention
the call letters--promote the Web site. Unfortunately, the Web site is
something like www.bostonsprogressivetalk.com. In traffic, you get to look
at a Taxi Top for maybe 10 seconds. Who is going to be able to memorize that
l-o-o-o-n-n-g URL in 10 sec? The only reason I think I know it (and I could
have it wrong) is that I've heard it on WKOX so many times.

--
Dan Strassberg, dan.strassberg@att.net
eFax 707-215-6367

----- Original Message -----
From: "A. Joseph Ross" <lawyer@attorneyross.com>
To: <raccoonradio@myway.com>
Cc: "boston Radio Interest" <boston-radio-interest@bostonradio.org>
Sent: Saturday, April 02, 2005 1:12 AM
Subject: Re: Two views on Prog. Talk


> On 1 Apr 2005 at 3:04, Bob Nelson wrote:
>
> > I saw one such cab in Coolidge Corner awhile back. Keep in mind that
> > Clear Channel controls some billboards and taxi-top advertising, so
> > they're promoting their own product there (which was pointed out to me
> > by both Eli and a Free Republic member)
>
> The point is that they ARE promoting it.  They were accused of not doing
so.
>
> --
> A. Joseph Ross, J.D.                           617.367.0468
>  15 Court Square, Suite 210                 lawyer@attorneyross.com
> Boston, MA 02108-2503                    http://www.attorneyross.com
>
>
>