The "Bay" is now "Frank"

[A. Joseph Ross]

On 1 Apr 2005 at 11:33, Donna Halper wrote:

> The problem is that ad agency research shows the 55+ audience doesn't
> change products quickly nor try some of the brands that the agencies
> are pushing.  The largest advertisers are those who often prefer what
> they believe is a more "flexible" demographic. SO, even if the older
> audience has money to spend, because they don't spend it on Bud Light
> or on the newest electronic gadgetry, there is no point in trying to
> reach them, say the agencies.  It's a dumb argument, but it's still
> what drives many of the time buyers.

Part of this is simply that people in ad agencies are mostly young.  Few people seem to 
survive to middle age in advertising.  But that means that ad agencies don't really know how 
to promote to middle-aged people.

-- 
A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 lawyer@attorneyross.com
Boston, MA 02108-2503           	         http://www.attorneyross.com