Herald: Air America on WKOX, WXKS (AM)

[SteveOrdinetz]

Dan Strassberg wrote:
>Yes and yes, although WJIB will continue to lose (or not pick up) listeners
>because it carries Radio France International in AM drive (7:00 AM to 9:00
>AM). If my barber, Frank Guarino, whose radio has been tuned to WXKS (AM)
>for the nearly 20 years I have been his customer, is any indication, some
>listeners will tune to WMJX rather than to WJIB. When WXKS carried brokered
>talk (American Express Financial), Frank would switch to 106.7 rather than
>to 740--notwithstanding that the barbershop is on Concord Ave in Belmont
>Center approximately 1-1/2 miles from WJIB. Since Frank opens his shop at
>around 7:45 AM, he is now likely to start out with the radio on 106.7 and
>just leave it there all day.


This is every bit as true today as it was in the early 80s when AM stations 
began dropping music formats in favor of talk...it was simply one less 
reason to listen to AM.