#1 Arbitron rated

Brian Vita brian_vita@cssinc.com
Sat Oct 23 18:58:02 EDT 2004

What happens, then, when a ranked station gets on Arbitron's crap list.  Do
they list the stations with a blank? Such as:

1.  WMJX
2.  WBZ
3.  Some delisted station
4.  WRKO

Doesn't this skew the ratings for those below the delisted one?

Brian T. Vita, President
Cinema Service & Supply, Inc.
77 Walnut St. - Ste 4
Peabody, MA  01960-5691 USA
+1-978-538-7575 voice
+1-978-538-7550 fax

> -----Original Message-----
> From: boston-radio-interest-bounces@rolinin.BostonRadio.org 
> [mailto:boston-radio-interest-bounces@rolinin.BostonRadio.org]
>  On Behalf Of DonKelley@aol.com
> Sent: Saturday, October 23, 2004 4:56 PM
> To: Joseph Pappalardo; ""Chuck Igo""; ""'Eli Polonsky'""
> Cc: ""(newsgroup) Boston-Radio-Interest""
> Subject: Re: #1 Arbitron rated
> Correct - you cannot say that.  Arbitron ranks stations by 
> AQH share, AQH persons, AQH rating, cume persons, cume 
> rating, and TSL.  They'll list them alphabetically.  There is 
> no ranking, however, by format.  You can say you're #1 for 
> Classic Rock, but don't include Arbitron's name in the liner.
> If someone were to report this liner to Arbitron the station 
> would get a call from the legal department saying they must 
> immediately cease using the liner.  If the station continued 
> to use it they would probably face delisting - meaning that 
> their call letters wouldn't appear at all in the next book.

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