#1 Arbitron rated
Sat Oct 23 18:58:02 EDT 2004
What happens, then, when a ranked station gets on Arbitron's crap list. Do
they list the stations with a blank? Such as:
3. Some delisted station
Doesn't this skew the ratings for those below the delisted one?
Brian T. Vita, President
Cinema Service & Supply, Inc.
77 Walnut St. - Ste 4
Peabody, MA 01960-5691 USA
> -----Original Message-----
> From: boston-radio-interest-bounces@rolinin.BostonRadio.org
> On Behalf Of DonKelley@aol.com
> Sent: Saturday, October 23, 2004 4:56 PM
> To: Joseph Pappalardo; ""Chuck Igo""; ""'Eli Polonsky'""
> Cc: ""(newsgroup) Boston-Radio-Interest""
> Subject: Re: #1 Arbitron rated
> Correct - you cannot say that. Arbitron ranks stations by
> AQH share, AQH persons, AQH rating, cume persons, cume
> rating, and TSL. They'll list them alphabetically. There is
> no ranking, however, by format. You can say you're #1 for
> Classic Rock, but don't include Arbitron's name in the liner.
> If someone were to report this liner to Arbitron the station
> would get a call from the legal department saying they must
> immediately cease using the liner. If the station continued
> to use it they would probably face delisting - meaning that
> their call letters wouldn't appear at all in the next book.
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