#1 Arbitron rated

[DonKelley@aol.com]

Correct - you cannot say that.  Arbitron ranks stations by AQH share, AQH persons, AQH rating, cume persons, cume rating, and TSL.  They'll list them alphabetically.  There is no ranking, however, by format.  You can say you're #1 for Classic Rock, but don't include Arbitron's name in the liner.

If someone were to report this liner to Arbitron the station would get a call from the legal department saying they must immediately cease using the liner.  If the station continued to use it they would probably face delisting - meaning that their call letters wouldn't appear at all in the next book.