Anti-satellite radio ad

Damon Cassell
Thu Mar 18 13:43:10 EST 2004

Does anyone know when these ads began to appear? It seems like it is very 
recently. I wonder if it is merely coincidence that the ads appeared while 
Howard Stern is contemplating a move to satellite. Nobody knows how many 
new subscribers this would bring XM or Sirius (or, perhaps, both) but I 
don't think the number would be insignificant. I find it interesting, 
also, that Entercom, a champion of conservative talk, attacks satellite 
for airing indecency. Perhaps satellite is shaping up to be a 
political and cultural concern, as well as financial, for the folks at 
Entercom. As the satellite goes, so goes radio? 


> According to te info I have read on an on-line forum
> devoted to the Sirius service, that these spots do
> indeed originate with Entercom.
> The subscriber growth of satelite radio must give
> media conglomerates pause. While the 2 million or so
> (XM and Sirius combined) still might be a small number
> comapred to the entire radio audience, XM and Sirius
> have experienced tremendous growth. Add to this the
> fact that more and more automobiles now have factory
> XM as a standard feature or option. This includes even
> entry - level cars such as the Chevy Aveo.
> Now I have not heard the Entercom anti satellite radio
> spots, but from what I read here, and on other on-line
> services, most of the points made seem to be half
> truths. I guess it's sort of like a politcal campaign
> attack ad.
> First of all it's no longer hundreds of dollars for
> the equipment, as one can buy an instal-it-yourself
> kit for around $100 to $130 including the antenna.
> As far as the monthly subcription goes, yea I was
> skeptical at first that people would pay it but the
> $10 a month (XM) or the $12.95 per month (Sirius)
> isn't a lot compared to the other costs of owning a
> car. Given today's gas prices, it costs nearly $20 to
> fill up even an economy car. And even the Quickie-Lube
> oil places now charge like $25 plus tax to change oil.
> =====
> 73, de Hakim (N1ZFF)
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     Damon Cassell
     Marblehead MA

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