Bow to Stern
Sat Mar 6 17:59:52 EST 2004
Bill O'Neill wrote:
>Satellite radio discussed on Stern Friday. XM is a CC property.
>in need of a major shot in the arm. A paucity of business compared to
>if Stern went to Sirius, I don't think terrestrial radio would have too
>worry about. Until all cars have satellite integrated into the dash like
>in the 70s, it would be a minor league long shot for the highly compensated
While there is much hype as to how satellite radio is the fastest growing
new technology ever, the fact remains that only a very small percentage of
the population has it, or is likely to get it anytime soon. Stern probably
has more listeners on his flagship alone than there are total XM
subscribers. No doubt some will get receivers in order to hear their hero,
but I'd guess that his audience on either XM or Sirius will be pretty small
for many years. Neither service is anywhere near profitable...I doubt
there'd be sufficient return on investment to justify the high cost.
Also...how much you wanna bet that satellite and cable will come under some
sort of content oversight as part of the whole Superbowl/Janet flap?
If there's one thing Stern does well it's making himself look like he's
being persecuted. I bet he's crying all the way to the bank.
More information about the Boston-Radio-Interest