Money demos for ratings

Matthew Osborne
Tue Mar 2 11:00:38 EST 2004

On Mon, 01 Mar 2004 17:40:13 Don Kelley wrote:
> FYI, the only demo time buyers really care
> about is 25-54.  WNNW did better 25-54 than it did
> 12+ or 18-34.  

Here's a scenario then - if real time buyers only care
about the 25-54 demo, then how do stations like CHRs
and Modern Rocks, whose target demos are females and
males 18-34, respectively, sell time effectively?  I'm
sure that their 25-54 numbers really aren't that good,
or can they get time buyers to look at 18-34 when they
consider the format the station(s) is/are running?

                                 Matt Osborne
                                 Poughkeepsie, NY

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