Ad Nauseum?
Bill O'Neill
billo@shoreham.net
Mon Jun 21 11:04:38 EDT 2004
Jill Goldsmith, Variety, posted at Yahoo! on this link:
http://story.news.yahoo.com/news?tmpl=story&cid=2072&ncid=2072&e=1&u=/variety/20
040617/va_mu_ne/ad_glut_rocks_radio
Goldsmith says Wall Street predicts reduced growth of CC, Emmis, Cox, Entercom,
Citadel, WW1 and some banks have downgraded the cos.' stocks. The story
suggests "ad inundation" with boosted inventory as having reached a point of
diminishing returns (aggregate spot value). It also seems that radio has been
lagging behind other ad media post-911 slowdowns.
More after this message from Metamucil, Mosquito Magnet, a little blue pill, a
purple pill, and a brown pill shaped like a baby's arm holding an apple.
Bill O'Neill
More information about the Boston-Radio-Interest
mailing list