WWZN / Celtics - Bill Griffith Column

[Garrett Wollman]

<<On Wed, 2 Jun 2004 10:34:02 -0700 (PDT), Hakim Madjid <hmadjid@yahoo.com> said:

> But they could have hired people who *DO* know how to
> run a station. The same goes if they do it nowadays.
 
Having to pay all of those sorts of people to run one station, when
Entercom is already paying the same sorts of people to run five
stations, is a losing proposition.

We're in a market which is dominated by three major,
horizontally-integrated national entertainment companies (and one
small, horizontally-integrated regional radio broadcaster).
Competitively, anyone who wants to outcompete these companies needs a
superlative execution to even compete with the financial advantages
that Entercom, Viacom, Clear Channel, and Greater Media have, and
probably still won't come out ahead.

-GAWollman