WBZ Traffic

[Sean Smyth]

On Thu, 29 Jul 2004 15:35:52 +0000, "rogerkirk" wrote:
> One must also take into account the fact that Shaws was recently purchased by
Albertsons and they may have plans for name change (the ever-so-typical
corporate "no changes are planned at this time" stance notwithstanding).  
> 
> IIRC, Murphy dictates that any plans to change the name to Albertsons must
occur after the "Star to Shaws" conversions have been completed.

Not to turn this into boston-supermarkets-interest... but Albertson's (and
Kroger and other national supermarket companies) generally tend to keep
regional chain names. If there's one retailing sector where national
brand-naming hasn't worked, it's the supermarket field.