WalMart & Sam's Club On The Radio

Fri Jul 2 19:25:27 EDT 2004

Doug Bassett wrote:
>They've been running recently on Jones Satellite
>Networks as well as (I think) CNN Radio.  I'd be
>willing to bet that most (if not all) of their radio
>advertising budget is spent on the network level, as
>opposed to buying time on individual stations.  More
>"bang for their buck" as it were.

As is the case with most national chains....Sears, JC Penney, 
TGIFridays...pretty much all network buys.  When you hear them on local 
stations they're either network make-goods or barter spots. 

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