Will Boston Stations Accept XM Ads After This

[Steve West]

>I've heard spots for XM Satellite radio on WRKO-AM,
>so I wouldn't be surprised if they also air on other
>Entercom outlets.  I don't specifically recall hearing
>XM spots on any other Boston radio stations, but it's possible.

I find that strange, since over a year ago,  Entercom said it wouldn't be 
airing any spots for satellite radio.  Clear Channel I expect to since they 
are an XM investor.

>Now, as rronline.com and other sites have reported, XM
>will be offering local continuous weather for selected
>markets.  Boston's is supposed to start April 1st (no kidding).
>Can something like Metro news be far behind?  Was it
>Lenin who said that capitalists will sell the Bolsheviks
>the rope they'll use to hang them (the capitalists)?
>If any Boston area station accepts XM ads now, it could
>amount to nearly the same thing.

The way I understood the satellite radio concept as it was conceived and 
discussed around the government types back around 1990, this was not 
supposed to be a local service at all... in fact there was so much flap in 
the beginning over them even using terrestrial repeaters for signal 
continuity that it seemed the two services might not even launch.  As we 
know those objections were overcome.

Now today comes news that both services will be adding new channels and the 
above mentioned local weather service, and even video.  Here's a scenario 
for you.  What if, much like DirecTV, XM/Sirius offer full-blown local radio 
channels based upon listener's zip codes?  Would then Kiss 108, Jamn and 
even WBZ 1030 feel the heat?  What's to stop them?  XM says they will have 
about 130 channels of programming later this year.  And I'll be listening on 
my Sony XM receiver (gang, it really IS better than FM)

Thoughts?

Steve West
www.airchexx.com
www.99x-fm.com

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