WCRN drops AP Network News; largely drops Swing format

Jeff Lehmann jjlehmann@comcast.net
Tue Aug 10 21:50:10 EDT 2004

I believe that ABC offers 2 different satellite "standards" formats.
Memories is whats on WJDA and WESX, and frequently called "unforgettable
favorites" on the air.

There's also Stardust. Could this be whats on WCRN?

Here's the full list of ABC's formats:


Jeff Lehmann
Hanson, MA
-----Original Message-----
From: boston-radio-interest-bounces@rolinin.BostonRadio.org
[mailto:boston-radio-interest-bounces@rolinin.BostonRadio.org] On Behalf
Of Dan Strassberg
Sent: Tuesday, August 10, 2004 9:44 PM
To: boston-radio-interest@khavrinen.lcs.mit.edu
Subject: WCRN drops AP Network News; largely drops Swing format

WCRN 830 Worcester has, for the most part, dropped its locally
automated Swing format and replaced it with what I believe to be ABC's
satellite-delivered Unforgettable Favorites. I had thought that
Unforgettable was the satellite-delivered format heard on WESX 1230
and WJDA 1300 Quincy, but this doesn't sound the same--although I
tried to see if WJDA or WESX and WCRN carry the same programming at the
time. For sure, whoever originates this format isn't going broke paying
"talent." Today, I heard a (very young sounding) announcer refer to New
York's Greenwich Village and pronounce the W. Will somebody please tell
what the generic name of the Unforgettable format is? It's really heavy
what I'd call '50s AC. Just as I've characterized NAC as Kenny G 24/7,
sounds kind of like Ricky Nelson 24/7. Not as offensive as rap or heavy
metal, maybe, but it doesn't win any prizes for good taste (or singing
key; I could believe that all the music is played a half tone flat on
purpose--or maybe the satellite is leaving earth orbit and this is the
Doppler effect ;>). I assume that the ABC news that WCRN now carries on
hour in place of AP Network News comes as a package with Unforgettable.

It would be interesting to know which came first--WCRN's decision to
dump the Swing format and all but one member of its air staff--or the
of the one sponsor, National Glass, which appeared to be buying, far and
away, the heaviest spot load. Did the Carberry's hire a consultant to
them that, by dumping Swing and picking up Unforgettable, WCRN would
a (slightly) younger audience (albeit one whose taste is all in their
mouths)? Or did the Carberry's figure that out all by themselves? Next
a return to brokered religion? A sale of the station? Or was this
an economy move to keep the station alive and in the family?


Dan Strassberg
Fax: 1-707-215-6367

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