How about...Air America on college radio?

[Dan Billings]

----- Original Message ----- 
From: "Sid Schweiger" <sid@wrko.com>
To: <boston-radio-interest@bostonradio.org>
Sent: Sunday, April 25, 2004 6:58 PM
Subject: Re: How about...Air America on college radio?


> Programming-wise, they still think it's ideology that will make them or
break them, and it isn't.  If they don't start being entertaining, and soon,
nothing else will matter.

Not following a business model that has worked before is also a fatal flaw.
I understand their idea is to have stations that are seen as the liberal
talk station and that might make sense from a branding standpoint.  But if
Rush had taken that approach in 1988 and insisted that every station take
shows from 3 less talented conservative talk hosts along with his show, he
would not have made it.  Rush is now on many stations that have primarily
conservative talk shows but that is because his show established that such
an approach could eb a success on a national basis.

-- Dan Billings, Bowdoinham, Maine