Wed Nov 26 16:10:17 EST 2003
Please, please tell me you're kidding! You're turning into Joe
Gallant! None of these stations are changing format! They are both
still calling themselves by their normal monikers (Oldies 103.3 and Star
93 seven) and in the case of Star, they're using their latest slogan
"feel good" as part of their holiday presentation. I would not be
surprised to see some musical adjustments and fresh imaging come to both
stations on 12/26, but the formats will stay the same.
With that said, I think FM sports talk would work in Boston, but
Entercom won't even entertain the thought of moving WEEI to FM until the
Red Sox rights situation is resolved. If the team re-ups with Entercom,
it's a remote possibility--but I wouldn't bet on it. Sports on WEEI is
maximising the 850 signal. What else could you put on it that would
bring in even half of what it's currently billing? Standards? Satellite
talk to supplement WRKO? We have enough of that on the dial. How about
ESPN to flank a WEEI-FM which would give Entercom a place to air sports
conflicts instead of 680? In either instance, it wouldn't work--and
please don't say "real oldies." Those stations get paltry ratings and
barely bill enough to pay for the electricity to the transmitter. 93.7
airing it's current format and WEEI will better than sportstalk on FM
and something else on 850.
Bob Nelson wrote:
>Hmm-- the possibilities:
>--The new sports talker is Infinity's WODS 103.3, and
>'EEI-ers go there. Call letters stand for "Ordway Does
>Sports" :) Sensing an oldies void in the
>market, Entercom's 93.7 brings back the "Blue
>Suede Radio" format they used to have. Paging
>Cheryl Ann Gowdy :)
>--Entercom keeps 93.7 and flips it to sports talk,
>possibly with the Sox, too. The signal does pretty
>well and they could add some AM affiliates where
>it's weak (for Sox games)
>--The Sox/NESN buy 93.7 from Entercom and WSOX
>Sports Talk 93.7 is on the air, probably with
>WEEI's intellectual property (no jokes :) )
>and AM 850 goes to another format.
>--WEEI sports talk moves to 93.7 but the Sox
>decide to put their games on WBZ...
>But who knows!
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