WTTT - - AM950

[Sid Schweiger]

>>On last Sunday's LTAR, something was said about some survey of talk-radio listeners which found that they were very conservative, and that was the reason that a liberal talk show wouldn't work.<<

Gee...how profound.  Conservatives listen to conservative talk shows, and won't listen to liberal talk shows.  What a revelation.

Conservative talk-radio works because it is, for the most part, entertaining.  Liberal talk-radio hasn't worked because it is, for the most part, boring.  If someone could find a liberal talk host who is entertaining, he or she would likely do just as well as Rush, Sean, Savage or anyone else.  Listening to Mario Cuomo or Alan Dershowitz lecture to the microphone is about as entertaining as watching a fly walk up a wall.

Radio programming is not about politics and never has been.  It is about entertainment.  Some of the most liberal of station owners regularly program conservative talk shows...because they entertain and bring in ratings and revenue.



Sid Schweiger
MIS Manager, Entercom Boston LLC
WAAF - WEEI - WQSX - WRKO - WVEI
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com