BRW: Retiring the term "oldies"

Paul Hopfgarten
Tue Nov 4 16:22:23 EST 2003

Since the youngest (generally speaking) listener of pre 1964 oldies was
likely a circa 1965 HS graduate, and is now 56 years old, and either outside
or at the edge of the prime demo, other than graveyard AM's, I doubt you'll
see the genre anywhere else.

How many "beautiful music" stations are there now vs 15-20 years ago?

Nirvana's "Smells like Teen Spirit" will be on so called "oldies" stations
in 10 years (or less) as those HS grads hit 40!

Paul Hopfgarten
PO Box 279
East Derry NH 03041
(V) 603-426-5159
(F) 603-437-7080
(C) 603-571-5445

> -----Original Message-----
> From:
> []On Behalf
> Of SteveOrdinetz
> Sent: Tuesday, November 04, 2003 8:45 AM
> To:
> Subject: Re: BRW: Retiring the term "oldies"
>   Bob Nelson wrote:
> >The latest "issue" of Boston Radio Watch mentions an
> >article about how Infinity/Viacom stations may soon be
> >retiring the term "oldies" at their, uh, oldies
> >stations (perhaps even WODS, "Oldies 103.3"...)
> Kind of makes sense.  While a 30 year old song is, by anyone's definition
> old, the term "oldie" tends to be associated with Elvis, Little Richard &
> the 4 Seasons, not BTO, Billy Joel or the Eagles.  With most "oldies"
> stations focusing almost exclusively on post-British invasion music it's
> probably a good idea to lose the old handle.  I guess it remains
> to be seen
> if the new crop of 1955-1965 oldies stations succeeds.

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