Retiring the term "oldies"

[Dan Strassberg]

Well, if Viacom retires the word "oldies," what becomes of the WODS calls?
ODS stands for oldies. Will the calls change, or will Viacom drive a new
meaning under the existing calls? Somehow I don't think that having ODS
stand of odious will cut it--although I imagine that only a small percentage
of WODS listeners have a clue about the meaning of odious.

--
Dan Strassberg, dan.strassberg@att.net
eFax 707-215-6367

----- Original Message -----
From: Bob Nelson <raccoonradio@yahoo.com>
To: <boston-radio-interest@rolinin.BostonRadio.org>
Sent: Tuesday, November 04, 2003 3:29 AM
Subject: BRW: Retiring the term "oldies"


> The latest "issue" of Boston Radio Watch mentions an
> article about how Infinity/Viacom stations may soon be
> retiring the term "oldies" at their, uh, oldies
> stations (perhaps even WODS, "Oldies 103.3"...)
>
> http://commons.somewhere.com/bostonrw/2003/Boston.Radio.Watch.--.11.html
>
>
> "Greatest Hits of the 60s and 70s" and other nicknames
> are being used. (Though I think 103.3 still uses the
> "O" word...at least for now!)
>
> Maybe they'll think up another nickname; I'd suggest
> "Classic Gold" (after an oldies station I've heard
> from England) but the folks at Greater Media (WROR
> 105.7, "Classic Hits") here in town would
> object...
>
> I notice "Oldies" is still being used at Cool 96.5 in
> Bedford/Manchester, NH; it says "oldies radio, Cool
> 96.5" in their jingles.
>
>