BRW: Retiring the term "oldies"

Bob Nelson
Tue Nov 4 03:29:50 EST 2003

The latest "issue" of Boston Radio Watch mentions an
article about how Infinity/Viacom stations may soon be
retiring the term "oldies" at their, uh, oldies
stations (perhaps even WODS, "Oldies 103.3"...)

"Greatest Hits of the 60s and 70s" and other nicknames
are being used. (Though I think 103.3 still uses the
"O" least for now!) 

Maybe they'll think up another nickname; I'd suggest
"Classic Gold" (after an oldies station I've heard
from England) but the folks at Greater Media (WROR
105.7, "Classic Hits") here in town would 

I notice "Oldies" is still being used at Cool 96.5 in
Bedford/Manchester, NH; it says "oldies radio, Cool
96.5" in their jingles. 

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