XM gets "sirius"
Fri Dec 26 12:16:35 EST 2003
An interesting article in the NY times today:
says that XM has 1 million subscribers and needs 3 million to break even. Sirius has 200K and needs 2 million to break even. Are there realistically 4 million+ more potential listeners waiting in the wings? The article noted that Sirius has changed management and their Pop Music is already taking a more conservative approach. Shades of terrestrial radio management.
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