XM gets "sirius"

rogerkirk rogerkirk@mail.ttlc.net
Fri Dec 26 12:16:35 EST 2003

An interesting article in the NY times today:


says that XM has 1 million subscribers and needs 3 million to break even.  Sirius has 200K and needs 2 million to break even.  Are there realistically 4 million+ more potential listeners waiting in the wings?  The article noted that Sirius has changed management and their Pop Music is already taking a more conservative approach.  Shades of terrestrial radio management.  

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