Tue Dec 23 00:08:14 EST 2003
The problem is 104.9 can't hold commuters coming into Boston. You hit
Saugus and WRBB starts coming in.
On Mon, 22 Dec 2003 11:54pm, Dan Strassberg wrote:
> Well, WBOQ was obviously targeting the Volvo set and was apparently
> doing it
> very successfully. The MANY spots were clearly targeted at the
> of an upscale suburban audience that would appreciate the unique--and
> in my
> opinion, wonderful--selection of music. I figure that the new format
> basically targets the folks who live in (and keep setting fire to) the
> rooming houses in Lynn. Remember? Lynn, Lynn, city of sin; you won't
> get out
> the way that you came in. THAT Lynn.
> As Larry Weil said, unless they were giving away spots (Ed note: or
> somebody had his hand in the till), the station must have been making
> Somebody in ownership or management is trying to be a hero and will
> wind up
> the same sort of hero as the person who flipped 95.7 in Philadelphia
> classical. From what I've read, in half a dozen years (and at least
> formats) since that flip, the station has NEVER equaled its ratings as
> classical station (and reportedly has never billed more than half of
> what it
> used to bill). And remember, classical is not expensive to program
> it's not a personality-driven format, so talent costs are modest.
> it was conventional wisdom that classical couldn't make money.
> I guess this isn't news, but the US radio industry (or at least
> radio-industry management) seems to be populated by some of the dumbest
> conformist suits on the planet. I suppose I shouldn't be surprised, but
> can one not be continually astounded by the herd mentality?
> Dan Strassberg, firstname.lastname@example.org
> eFax 707-215-6367
> ----- Original Message -----
> From: Tim Davisson <email@example.com>
> To: <firstname.lastname@example.org>; Dan Strassberg <email@example.com>;
> Brian Vita <firstname.lastname@example.org>
> Cc: Boston Radio Interest <email@example.com>
> Sent: Monday, December 22, 2003 10:32 PM
> Subject: of course!
>> > Beg pardon - but "why, back where I come from" a salesman is
>> supposed to
>> KNOW how to sell. Why should an owner have to teach salespeople?>
>> I've been on the sales side of radio since 1983 and sales training has
>> part of my career from my 1st job. Help has ALWAYS been there from
>> It's assumed most salespeople know HOW to sell, they just have to
>> WHAT they're selling...the lifestyle of a particular format's
>> listeners...the type of businesses they should be calling on, and so
>> Teaching that is part of modern sales training.
>> It is naive to think a radio or TV station can hire a sales
>> them a stack of business cards and a rate card and say "go get 'em
>> That mentality is 20+ years out of date. Smart owners know they will
>> the lion's share of advertising sales profits if their sales crew is
>> well-preparred and successful as possible! That's just smart business.
More information about the Boston-Radio-Interest