Has WCRN dropped Money Matters?
Fri Dec 12 15:46:57 EST 2003
Dan Stassberg said...
> > My understanding is that TalkAmerica, which
> used to syndicate all of its shows in trade for affiliates' spot
> inventory, has gradually transitioned to a more conventional business
> model. Therefore, instead of paying stations to carry Money Matters, the
> network may expect to receive payment from the stations. Although
> Armstrong's program is pretty good, Armstrong isn't exactly Rush
> Limbaugh, Howard Stern, or Don Imus. It wouldn't seem that many stations
> would be willing or able to pay for any but the few top names in
> nationally syndicated talk
Most syndicated programming is bartered...ie you get to carry the show for
"free", but must clear the network spots (including in some cases a
certain # that must run outside the show). Only the big names (Rush,
Howard, Imus, etc.) require payment.
More information about the Boston-Radio-Interest