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Re: How to improve TV newscasts?
I thought the piece was pretty straightforward; the central theme is that you
can't reduce subjective judgments of what constitutes a "good" newscast to
objective measurements. A similar study in 2000 proclaimed WGME-TV's
morning newscast the best in the country, yet it was dull and amateurish and
ratings were terrible. What works in Portland and around the country is a slick
presentation and relatable personalities.