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Re: WJUL "Lowell SunRise"
gary f wrote:
>I doubt that a non-comm at 1400 watts would go for anywhere over $750,000.
>
> After all, UMass Lowell
> > COULD have just sold the station - probably for $5 or $10 million easily -
> > like what happened to WYCM.
I agree. The days of ever-escalating prices for marginal properties are
over. I don't think Telemedia even paid much over $5M for WHOB with a
great signal for a Class A and potential to be a playa if only someone knew
how to program it. How would you ever justify paying that kind of $ for a
non-comm that's not a well-established force in the market (ie-NPR
affiliate or a strong fundraiser)?